Lizard Optimization • Gojko Adzic & Dave Farley • GOTO 2024

This interview was recorded for the GOTO Book Club. #GOTOcon #GOTObookclub http://gotopia.tech/bookclub Read the full transcription of the interview here: https://gotopia.tech/episodes/320 Gojko Adzic - Software Delivery Consultant & Author of "Lizard Optimization" and many more Books @gojkoadzic7231 Dave Farley - Continuous Delivery & DevOps Pioneer, Award-winning Author, Founder & Director of Continuous Delivery Ltd. @ModernSoftwareEngineeringYT RESOURCES Gojko https://twitter.com/gojkoadzic https://www.linkedin.com/in/gojko https://github.com/gojko https://gojko.net Dave https://twitter.com/davefarley77 https://linkedin.com/in/dave-farley-a67927 http://www.continuous-delivery.co.uk http://www.davefarley.net Links https://www.narakeet.com https://www.mindmup.com https://www.amyegallo.com https://youtu.be/mCC10nTOgTE https://youtu.be/5lRgYrYHB8k https://youtu.be/L-W2HbSOaWo https://youtu.be/9WSHK_29Hos https://youtu.be/ephM9Nw9pAA https://youtu.be/28S4CVkYhWA https://youtu.be/5_IW7npQk9k DESCRIPTION Dave Farley and Gojko Adzic discuss Gojko’s latest book “Llizard Optimization”, which involves identifying and leveraging unconventional uses and misuses of products to improve them for all users. Gojko shares insights and examples from his experiences with Narakeet and MindMup, highlighting how addressing the needs of outlier users led to significant product enhancements and growth. They also touch on broader themes of user retention, the joy of building and solving problems, and the balance between solo work and collaborative efforts in software development and writing. TIMECODES 00:00 Intro 00:32 Understanding Lizard Optimization 03:54 Concept of "lizards" & user behavior 07:33 Importance of user retention 11:14 Challenges & rewards of building products 19:08 Passion for building & solving problems 24:38 Solo vs collaborative work 30:48 Outro RECOMMENDED BOOKS Gojko Adzic • Lizard Optimization • https://leanpub.com/lizardoptimization Gojko Adzic • Impact Mapping • https://amzn.to/3dQFCOq Adzic, Evans & Roden • Fifty Quick Ideas To Improve Your Tests • https://amzn.to/3yuDaoL Adzic, Evans & Korac • Fifty Quick Ideas to Improve Your User Stories • https://amzn.to/3jQ4QjP Adzic & Korac • Humans vs Computers • https://amzn.to/2Utz55A Gojko Adzic • Specification by Example • https://amzn.to/3hHrEjb Adzic, Marcetic & Bisset • Bridging the Communication Gap • https://amzn.to/3wrjmRQ Adzic & Korac • Running Serverless • https://amzn.to/3ytdF7o Kat Holmes • Mismatch • https://amzn.to/3xNuwHl David Farley • Modern Software Engineering • https://amzn.to/3GI468M Dave Farley • Continuous Delivery Pipelines • https://amzn.to/3rjetdi Dave Farley & Jez Humble • Continuous Delivery • https://amzn.to/3ocIHwd https://bsky.app/profile/gotocon.com https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.instagram.com/goto_con https://www.facebook.com/GOTOConferences #LizardOptimization #UserBehavior #UserRetention #ProductDevelopment #ProblemSolving #ContinuousDelivery #PairProgramming #Testing #SoftwareEngineering #Programming #GojkoAdzic #DaveFarley #BookClub CHANNEL MEMBERSHIP BONUS Join this channel to get early access to videos & other perks: https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1