The Good Thing About Standards Is That There's Always Room For One More • Nicola Nye • YOW! 2019

This presentation was recorded at YOW! 2019. #GOTOcon #YOW https://yowcon.com Nicola Nye - Chief of Staff at Fastmail RESOURCES https://twitter.com/nye_nicola https://www.linkedin.com/in/nicolanye ABSTRACT How does a small Australian email company like #Fastmail compete with such dominant players like Google or Office 365 or Apple who have the clout and market presence to do what they like, forcing everyone else to conform to their whims? Come and hear a tale of David vs many Goliaths. Learn why we decided to build a new email standard - #JMAP - and the process of getting that turned into an #RFC. You'll hear about the pitfalls and joys of navigating the standards body #IETF to get the standard ratified, and the challenges we still have ahead. Maybe you, too, have something you'd like to turn into a standard? [...] RECOMMENDED BOOKS Kevlin Henney • 97 Things Every Programmer Should Know • https://amzn.to/2Yahf9U Matthew Skelton & Manuel Pais • Team Topologies • http://amzn.to/3sVLyLQ Donald G. Reinertsen • The Principles of Product Development Flow • https://amzn.to/3hJ2Ye2 https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #SoftwareEngineering #Programming #SoftwareDevelopment #SoftwareTechnology #NicolaNye #YOWcon Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1