The Psychology of UX • Fabio Pereira • GOTO 2022

This presentation was recorded at GOTO Amsterdam 2022. #GOTOcon #GOTOams http://gotoams.nl Fabio Pereira - TEDx Speaker & Author of "Digital Nudge" @fabiopereirame ABSTRACT 35,000! That's the average number of decisions a person makes every day. Imagine if you could hack the brain and the mind, this complex decision making systems, leveraging ways to influence yours and anyone's decisions. Gartner defines "Neurobusiness" as the capability of applying neuroscience insights to improve outcomes in customer and other business decision situations. Have you ever wondered how many digital decisions people make? The ones we make using technology devices like smartphones, wearables, laptops. The vast majority of our decisions are influenced by cognitive biases, irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made. Yes, it is possible! And we will teach you the secrets behind decision making. In this talk, you'll learn: • How our decisions are influenced by cognitive biases, irrational and emotional factors • How to influence decisions through interventions on the environment • How it may affect you as an individual or organization [...] TIMECODES 00:00 Intro 01:20 Derren Brown: The Push 02:34 35,000 decisions 04:41 New VR shopping 06:26 Experiment 08:05 Daniel Kahneman: Thinking Fast & Slow 13:05 3 things in 1 minute 15:53 Psychology 18:04 A date with Sophia the Robot 20:42 Decoy effect 24:41 Digital defaults 26:44 Seamless experience 28:54 "Anticipatory" shipping 31:07 IKEA effect 33:55 The power of UX design 38:29 Digital Nudge 40:42 Machine ethics 42:36 Black Mirror 43:32 The rise of dataism 45:12 nowatch.com 46:58 timewellspent.io 50:41 Outro Read the full abstract here: https://gotoams.nl/2022/sessions/1584/the-psychology-of-ux RECOMMENDED BOOKS Fabio Pereira • Digital Nudge • https://amzn.to/3yhxJu9 Daniel Kahneman • Thinking, Fast and Slow • https://amzn.to/2XmJEtf Thaler & Sunstein • Nudge • https://amzn.to/3CglrmX Dan Ariely • Predictably Irrational • https://amzn.to/3lyDBd7 Robert B Cialdini • Influence, New and Expanded • https://amzn.to/3tL8GxB Cathy O'Neil • Weapons of Math Destruction • https://amzn.to/3EO8Bi7 Nir Eyal • Indistractable • https://amzn.to/3EE3Pn9 Eckhart Tolle • The Power of Now • https://amzn.to/39yjS7r Linda Rising • Design Patterns in Communications Software • https://amzn.to/2XsxDCg https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.instagram.com/goto_con https://www.facebook.com/GOTOConferences #DigitalNudge #Psychology #UX #XD #Behavior #Decisions #DigitalDecisions #35000 #DecoyEffect #IKEAEffect #ThinkingFast #ThinkingSlow #Dataism CHANNEL MEMBERSHIP BONUS Join this channel to get early access to videos & other perks: https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1 Video Credit Netflix: https://youtu.be/doFpACkiZ2Q Alibaba Group: https://youtu.be/-HcKRBKlilg Will Smith: https://youtu.be/Ml9v3wHLuWI Lightyear: https://youtu.be/PbnW0tUbrfU NOWATCH: https://youtu.be/JlIaNCk2P8w Max Stossel: https://youtu.be/tf9ZhU7zF8s