Agility is Inefficient • Klaus Bucka-Lassen & Dirk Bucka-Lassen • GOTO 2022

This presentation was recorded at GOTO Amsterdam 2022. #GOTOcon #GOTOams http://gotoams.nl Klaus Bucka-Lassen - Free Radical at Netcetera & Agile Coach, Trainer & Keynote Speaker @danish.kauboy Dirk Bucka-Lassen - Agile Swiss Army Knife & Agile Coach at WSAudiology RESOURCES https://twitter.com/danish_kauboy https://linkedin.com/in/buckalassen http://klausbuckalassen.blogspot.com ABSTRACT OK, I lured you into reading more about this topic with a provocative title, but it is not far from the truth. Agility is much more about effectiveness than it is about efficiency. While most corporations these days are striving to become agile, they often do it for the wrong reasons, namely to become more efficient. Jeff's book titled "The Art of Doing Twice the Work in Half the Time", while brilliant from a marketing perspective, hints that efficiency is most important because that is what the title promises. But focusing on efficiency is extremely dangerous and questionable at best! Big companies that were praised for their extreme efficiency have gone bust or at least lost a lot of market share in the not so distant past. Certain management consultancies continue to sell their customers the same good old formula and advise them to become more efficient by optimizing their cost structures, for instance. These organizations, therefore, continue to build the same products, just cheaper. But people don't want those products anymore. Blockbuster, Nokia, Blackberry, text messaging, the taxi industry, local coffee shops, newspapers, MySpace, and many more are known examples. I will add a few stories from my own experience. Focusing on efficiency usually builds on the assumption that one is navigating in a complicated context. This leads to organizations that are divided into highly functional departments. But those organizations are rarely agile in the sense that they can react quickly to change. Change like we see it all the time. Ukraine, Bitcoin, COVID-19, Donald Trump, Brexit ... and those are just a few of the big ones which affect virtually everybody. Then there are all the small changes in each of the companies own and very specific contexts. Things like new compliance requirements, competition, changes in the workforce, etc. The world is getting more and more complex and companies therefore need to focus more and more on effectiveness firstly and efficiency only secondly. Learning Objectives Attendees will learn the difference between efficiency and effectiveness. They will also learn why this is important in the context of agility and how it relates to complicated and complex problems. Furthermore, attendees will learn how we ended up with the highly functional organizational structure we see with most companies today and what an organization that is more focused on effectiveness will look like instead. Last but not least, they [...] TIMECODES 00:00 Intro 05:16 Goal 07:21 Effectiveness vs Efficiency 15:47 First example 21:00 Second example 25:45 Third example 30:17 Four warning signs 34:40 The art of delivering twice the value in half the cost 35:38 Q&A 36:19 Special twist 39:11 Hack budgets 41:34 Contain specialism 43:32 Contain under utilization 45:58 Effectiveness over efficiency 46:43 Outro Read the full abstract here: https://gotoams.nl/2022/sessions/2008 RECOMMENDED BOOKS Stephen R. Covey • The 7 Habits of Highly Effective People • https://amzn.to/3wdFnWR Subramaniam & Hunt • Practices of an Agile Developer • https://amzn.to/2XjbWor Derby, Larsen & Schwaber • Agile Retrospectives • https://amzn.to/3hB4eNk Uncle Bob • Clean Agile • https://amzn.to/3tpAqb5 Jeff Sutherland • Scrum: The Art of Doing Twice the Work in Half the Time • https://amzn.to/2X4GQAD https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.instagram.com/goto_con https://www.facebook.com/GOTOConferences #Agile #Scrum #AgileDevelopment #Agility #Effectiveness #Efficiency #Nokia #Tesla #Blockbuster #Apple #VW #Netflix CHANNEL MEMBERSHIP BONUS Join this channel to get early access to videos & other perks: https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1 Video Credit smugmacgeek: https://youtu.be/eywi0h_Y5_U Passauer Neue Presse: https://youtu.be/wSklSKRkIpk