The Art of Strategy • Erik Schoen • GOTO 2020

This interview was recorded for the GOTO Book Club. #GOTOcon #GOTOBookClub http://gotopia.tech/bookclub Erik Schön - Author of "The Art of Strategy" @erikschon Jørn Larsen - CEO at Trifork & GOTO DESCRIPTION In these challenging times, strategy is more important than ever. We sat down with Erik Schön, author of The Art of Strategy, to find out how we can leverage the learning of three main strategists to ensure success in a modern business setting. The interview is based on Erik Schön's new book "The Art of Strategy": https://amzn.to/2UPzXPa TIMECODES 00:00 Series intro 00:50 Episode intro 01:10 What problem does this book solve? 01:42 What made you choose Sun Tzu, John Boyd and Simon Wardley as inspiration for the book? 02:50 What is strategy? Why do you need it and how to make one? 04:38 Why is “the right action” important in the context of the OODA loop? 06:39 What can we learn from Sun Tzu’s “The Art of War” today? 07:54 What is a Wardley map and what should you use it for? 11:07 How can you use gameplays to shape the market, competition, and customers? 13:04 Why is it important to adapt and how should you do it? 15:55 The seven takeaways 17:19 Outro Read the full transcription of the interview here: https://gotopia.tech/articles/how-to-be-certain-you-will-succeed-interview-with-erik-schon RECOMMENDED BOOKS Erik Schön • The Art Of Strategy • https://amzn.to/2UPzXPa Sun Tzu • The Art of War • https://amzn.to/2BqDeha John Boyd • A Discourse on Winning and Losing • https://amzn.to/2UPqBmQ Simon Wardley • Wardley Maps • https://learnwardleymapping.com/book https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #Strategy #TheArtOfStrategy #SunTzu #JohnBoyd #SimonWardley #WardleyMaps #OODALoop SUPPORTER This episode was made possible with the support of Erlang Solutions, a tech consultancy that builds transformative, fault-tolerant solutions for the world’s most ambitious companies. https://www.erlang-solutions.com Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at http://gotopia.tech SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1