Experiment to Innovate • Anders Toxboe • GOTO 2019

This presentation was recorded at GOTO Berlin 2019. #GOTOcon #GOTOber http://gotober.com Anders Toxboe - Founder of UI-patterns.com ABSTRACT Are you stuck in product tunnel vision, still focusing on implementing ideas months old, only to find out they failed? Are you tired of spending time on building stuff nobody wants (other than your boss)? Then let's go on a ride! Anders will tell you how to escape tunnel vision and start focusing on building the right thing. The silver bullet is systematic and constant product testing. Anders will take the boring part out of testing and show you how easy it can be, so you product can start shining to more (and the right) people. He will reveal his playbook of cleverly thought out product experiments used by product builders at companies like Spotify, Booking.com, Facebook, Amazon and Google and recommended by top universities like Havard, MIT and Stanford [...] Download slides and read the full abstract here: https://gotober.com/2019/sessions/1122/experiment-to-innovate https://twitter.com/GOTOber https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #Testing #DeveloperProductivity Looking for a unique learning experience? Attend the next GOTO Conference near you! Get your ticket at http://gotocon.com SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1