Build Trust with Your Users Through UX - Tetiana Gulei - NDC London 2025

This talk was recorded at NDC London in London, England. #ndclondon #ndcconferences #developer #softwaredeveloper Attend the next NDC conference near you: https://ndcconferences.com https://ndclondon.com/ Subscribe to our YouTube channel and learn every day: / @NDC Follow our Social Media! https://www.facebook.com/ndcconferences https://twitter.com/NDC_Conferences https://www.instagram.com/ndc_conferences/ #ux #ui #web In just one-tenth of a second, your front-end makes its first impression—a crucial moment that can either build or break trust with users. As developers, your role is crucial in building interfaces that not only work well but instill confidence in users. Join me in this talk to explore key User Experience (UX) strategies that developers can use to build interfaces and features that are reliable, safe, and transparent. Through a case study, we will examine multiple practical examples, showcasing the do’s and don'ts of interface design, what earns user trust, and what pitfalls to avoid. We will walk though key focus points of trust in UX, including heuristics, visual and functional consistency across interfaces, accessibility, borrowing trust from others, and humanizing your design. You will also discover the challenges and ethical considerations involved in building trust through user interfaces, including how to deal with deceptive practices known as dark patterns.