Louise Troen (Bumble) The power of kindness in brand building | #TNW2019

Interested in coming to TNW Conference 2025 🎡? Look no further, you can register today https://bit.ly/4dhd7px Louise Troen, International Marketing & Communications at Bumble | This session will take you through the Bumble story - from fighting misogyny to launching disruptive creative campaigns whilst highlighting how Bumble successfully launched in multiple markets with one core message - women go first. Bumble took a problem in society and utilised tech function and creative innovative marketing to spread this message like wildfire. Troen has been critical to the expansion and consistency of this and will walk us through her thinking behind this. This keynote aims to showcase marketeers that focusing on mission first as a brand, whilst leading with kindness as a business, is key to building a thriving company in today’s modern world. Discover our event in València 🇪🇸 https://thenextweb.com/valencia Follow us to find out more: Linkedin - https://www.linkedin.com/company/the-next-web/ Instagram - https://www.instagram.com/thenextweb/ Facebook - https://www.facebook.com/thenextweb Twitter - https://twitter.com/thenextweb