Adolfo Fernández (Google) on International expansion for startups | TNW Conference 2018 | #TNW2018

Interested in coming to TNW 2025 🎡 ? Look no further, you can register today: https://bit.ly/4dhd7px With the rise of competition around the globe, it is becoming increasingly more difficult for startups to differentiate from competitors. As tempting as it is to dive into a potentially exciting new market, it’s important to research its local demographic, language, and culture beforehand. A sure way of keeping ahead of competition is by offering localized user experiences – tailored to each market a company serves. Learn how personalization leads to better customer relationships, an increase in customer acquisitions, and the potential for exponential growth across international markets. Discover our event in València 🇪🇸 https://thenextweb.com/valencia Follow us to find out more: Linkedin - https://www.linkedin.com/company/the-next-web/ Instagram - https://www.instagram.com/thenextweb/ Facebook - https://www.facebook.com/thenextweb Twitter - https://twitter.com/thenextweb