Bracken Darrell (Logitech) on From design thinking to design companies | TNW Conference 2018

Interested in coming to TNW 2025 🎡 ? Look no further, you can register today https://bit.ly/4dhd7px Bracken Darrell (Logitech) on From design thinking to design companies at TNW Conference 2018 Logitech CEO, Bracken Darrell, had a vision of Design as transformative for business since the early days of Design Thinking when he was working for Braun. He gave his first talk about what a design thinking company is at Braun in 2007. He joined Logitech in 2012 with this vision to help turnaround the business and has since worked relentlessly to make it a reality. Logitech's growth has accelerated 15 to 20 points, profitability has quadrupled, and the company has won over 100 Design awards since the company began to embrace this concept. Discover our event in València 🇪🇸 https://thenextweb.com/valencia Follow us to find out more: Linkedin - https://www.linkedin.com/company/the-next-web/ Instagram - https://www.instagram.com/thenextweb/ Facebook - https://www.facebook.com/thenextweb Twitter - https://twitter.com/thenextweb