Alex Wills (R/GA) on Prototyping in VR, AR and AI | TNW Conference 2018 | #TNW2018

Interested in coming to TNW 2025 🎡 ? Look no further, you can register today: https://bit.ly/4dhd7px Alex Wills (R/GA) on Prototyping in VR, AR and AI at TNW Conference 2018 The next phase of virtual and augmented reality will be the emergence of a new network or ‘cloud’ to facilitate this digital twin; underpinned by artificial intelligence and allowing the development of truly personalized digital assistants to connect consumers across a variety of devices to brands and experiences. Companies utilize these newly developed channels to better engage and interface with their customers. Join Alex Wills Managing Director at R/GA Studios as he unpacks how R/GA has partnered with brands such as Guinness, Nike, Siemens and McDonalds to create immersive brand experiences through emerging technologies. Discover our event in València 🇪🇸 https://thenextweb.com/valencia Follow us to find out more: Linkedin - https://www.linkedin.com/company/the-next-web/ Instagram - https://www.instagram.com/thenextweb/ Facebook - https://www.facebook.com/thenextweb Twitter - https://twitter.com/thenextweb