Mike Quigley (Niantic) on AR & Community Building in 'Real World Games' | TNW Conference 2017

AR & Community Building in 'Real World Games' How do the creators of Pokemon Go and Ingress view the future of AR? What else can it achieve besides getting smartphone users active outdoors? And what has creating both games taught Niantic about community building and growth strategy? Join our editor-in-chief Alejandro Tauber as he dives into these questions with Mike Quigley (CMO Niantic, creators of Pokemon Go and Ingress). Mike Quigley CMO NIANTIC (POKEMON GO) Mike Quigley is Chief Marketing Officer for Niantic. Mike oversees all aspects of marketing and communications for Niantic and its properties, including Ingress, Pokémon GO and other projects. Before joining Niantic, Mike was Director of Consumer Marketing, North America, for YouTube, where he lead all outbound marketing communications strategy and programs, including creating brand guidelines, audience development plans and promotions for major live streamed events such as the NBC Summer Olympics, Coachella, SXSW and the 2012 Presidential Elections. Mike had spent eleven years at Electronic Arts, eventually becoming Group Vice President of Global Marketing for the EA Games label, leading the global strategic marketing planning for the $1.7B EA Games Label business unit and managing a global cross-functional Marketing team of 102 staff across ten geographic locations on franchises such as The Sims, Battlefield, Dragon Age.