Emily Weiss (Glossier) on A Non-Traditional Approach to Community | TNW Conference 2017

A Non-Traditional Approach to Community and the World of Conversational Commerce Emily Weiss, founder and CEO of Glossier, started the company with a unique perspective: that of a beauty editor. Now, in just two years, she has turned the Glossier community into beauty editors themselves. How? By including customers in every part of the Glossier world: product ideation, iteration, and promotion. From makeup artists, to brand reps, to loyal customers, Glossier’s relationship with its community strongly contributes to the company’s skyrocketing success. Hear Emily speak about the power of speaking with your customers, not at them. Emily Weiss FOUNDER & CEO GLOSSIER Beauty blogger and budding beauty mogul Emily Weiss has transformed Into the Gloss into a fully-fledged business, raising $10.4 million in funding and launching her own beauty range, Glossier, in late 2014. A longtime beauty enthusiast and former fashion assistant and contributor for Teen Vogue and W magazine, Weiss started her beauty blog, Into the Gloss, in 2010 after spotting a gap in the fashion media market for beauty product coverage. Weiss’s beauty line, Glossier, went on sale in October 2014 with four products. This initial offering has since been expanding and Glossier recently partnered with e-commerce retailer Net-a-Porter to enable global shipping.