Danielle Levitas (App Annie) on How to Grow Customer Engagement through Mobile | TNW Conference 2017

A Business is Only as Good As its App: how to grow customer engagement through mobile With consumers spending more than 2 hours a day in apps - digital transformation is starting to narrow its focus to mobile. As is typical of this fast-paced, mobile-first world, to underestimate the value of the app channel will see consumers swipe left on your business. In this presentation, App Annie will show how data can be your guide in understanding what today’s consumers want and expect from this critical channel and how to ensure your business is effectively leveraging mobile apps to create a more relevant and intimate level of engagement, drive brand satisfaction and positive business outcomes, and ultimately, build a direct relationship with their on-the-go customers. Danielle Levitas SENIOR VP APP ANNIE Danielle leads the Research and Analysis team at App Annie. She has 20 years of experience as an industry analyst and market research executive working with many of the world’s leading technology companies advising them on product development and marketing, consumer behaviour and customer segmentation, and corporate strategy. Prior to App Annie, Danielle was the group vice president and GM of IDC’s Mobility, Digital Media & Consumer research teams where she developed new research products, built analyst teams, and advised industry executives.