Purna Virji (Microsoft): The Marketer’s Guide to Harnessing Augmented Reality | TNW Conference 2017

As Far as the AI Can See: The Marketer’s Guide to Harnessing Augmented Reality To paraphrase William Gibson, the future is already here – it’s just not evenly distributed… yet. Our technology is rapidly adapting to our very human need to see everything, and marketing must adapt and harness this new reality or risk being left behind. Our cameras are becoming our discovery and conversion platforms – completely and irreversibly disrupting the consumer decision journey. Attend this session to war game the impact the rise of visual intelligence, AR and conversational interfaces will have on your business… and learn how you can set yourself up for success in this Brave New World. Purna Virji SENIOR MANAGER, PPT TRAINING MICROSOFT Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEA, SEO and the future of search. She is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and writes for Moz, Search Engine Land and Search Engine Watch. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji