Marc Teerlink (IBM Watson) on Capitalizing on AI | TNW Conference 2017

Capitalize on AI Moving from Startup to Scale up How to get going with Artificial Intelligence? IBM’s Artificial Intelligence, Watson, made its debut as a research project on the American gameshow Jeopardy! in 2011. As part of IBM’s strategy to accelerate the growth of artificial intelligence and cognitive computing, today Watson is an open platform to the world! With millions of developers connected to this advanced and diverse cognitive computing tech, entrepreneurs, students and tech enthusiasts can easily tap into the growing solution base for use and deployment. The community is growing quickly – in over 45 countries, across 20 different industries - of those who build and bring to market their own powered-by-Watson applications. Learning what is possible may seem obscure. With thousands of companies who build and offer AI enabled ‘smart’ products, we may be lead to think that AI is just there to enable ‘new things’. But, says Teerlink “it turns out that people just want to do the same things they’ve always done, only faster, across an obscene amount of data, and preferably cheaper”. Marc’s guidance for startups is no-nonsense: “If you want to build a successful business, take a process that you know well, and move the heavy lifting to AI, whilst letting humans do the creative thinking”. Marc Teerlink CHIEF BUSINESS STRATEGIST IBM WATSON Dr Marc Teerlink mba/mbi is the Chief Business Strategist IBM’s Watson Platform and melds big thinking with true passion. Marc is a recognized business and thought leader, with a successful track record as a serial entrepreneur within corporations. He has been inspiring, coaching and leading organizations to reframe opportunity for innovation, while turning data into dollars. He continues to transform businesses with his no-nonsense execution, even when change seems insurmountable. Along with coaching startups, teaching MBA courses and publishing numerous papers he is an avid sailor, passionate chef, photographer and first and foremost, a proud father.