Nir Eyal (Hooked): Technology is Distracting and Addictive | TNW Conference 2017

Technology is Distracting and Addictive. Here’s How to Fix It. Ever get the feeling you're bombarded with too many emails, pings, dings, and notifications? You're not alone. In an age of ever-increasing distraction, how do we control technology and make sure technology doesn't control us? Nir Eyal, bestselling author of "Hooked: How to Build Habit-Forming Products" wrote the book on the secret psychology of what makes Facebook, Slack, and the iPhone so potentially addictive. But in this talk, Nir dives into the surprising burdens many of these technologies place on our productivity and happiness. This talk is for anyone who's struggled with using technology too much and wants answers for how to put tech in its place. Nir Eyal AUTHOR "HOOKED" Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”