Carl Waldekranz (Tictail) | TNW Conference | Moving From a Tool to a Network

For any two-sided marketplace business, a big challenge is how to manage the balance of supply and demand. A powerful strategy to tackle this is to first create a powerful single-player experience to reach critical mass on the supply side. With a deep inventory of unique content, a company is then able to satisfy the demand, leveraging scale to create a premier consumer experience. Carl Waldekranz, co-founder and CEO of social shopping destination, Tictail, will reflect on Tictail's transition from a tool for online brands to becoming a two-sided social marketplace, as well as share learnings for attendees to apply to their own businesses.