Harper Reed (Braintree) | TNW Conference | Seamless Shopping Through Contextual Commerce

As consumers spend more time engaging inside social and messaging apps, connecting merchants and consumers directly within those experiences is a massive opportunity, particularly on mobile devices. The entire shopping experience is becoming seamless and automated. This is the essence of contextual commerce – using data from devices, apps and websites to provide customers with a seamless way to make payments and purchases wherever they happen to be online.