TNW Europe 2016 | Getting a Journalist’s Attention

Ayelet Noff of Blonde 2.0, Robert Scoble of UploadVR, Bryan Clark of TNW & Robin Wauters of Tech.eu discuss PR & journalism. What are journalists really looking for in a story and what's the best way to pitch them? At TNW Conference, Ayelet Noff talks to tech editors Bryan Clark from The Next Web and Robin Wauters from Tech.eu, as well as top influencer Robert Scoble, to find out what they look for in a PR pitch and how startups can get their attention.