Pete Koomen (Optimizely) | TNW Conference | Turning a moral crisis into a win

After four years, thousands of customers, and hundreds of thousands of A/B tests, the Optimizely team discovered that they and all of their competitors were doing statistics wrong. Co-founder and CTO Pete Koomen tells the story of turning a startup moral crisis into a win. You'll learn valuable lessons about what to do when your company values conflict with your short-term interests.