David Mattin (TrendWatching) | TNW Conference | Become a trend-driven innovator

Being a successful digital innovator means answering one question: what are users going to want next? In this highly actionable presentation, David shares the powerful truth at the heart of TrendWatching’s methodology: for actionable foresight on what people will want next, stop looking at customers and start looking at businesses. Embrace Trend-Driven Innovation, and be empowered to spot the trends that will shape your next offering. Along the way, get a fast download of key trends that MUST be on your radar for 2017 and beyond!