Joel Flory (VSCO) | TNW Conference | Details Matter: branding & community as a competitive advantage

Social media made sharing thoughts and expressions easier, but how do you make your community share those with you? How can you turn your brand into a lifestyle and stay in touch with your users? Joel Flory (VSCO) shares his learnings from being a professional photographer to running a tech company with one of the biggest, most loyal communities at this moment. Interview by Sabine de Witte