Tim Leberecht (The Business Romantic) | TNW Conference | Romantics, our time is now!

Tim Leberecht believes that in a world of algorithms, big data, and “quantified selves,” we are at risk of engineering inherently human qualities out of our lives. Observing an emerging counter-movement, he argues that we are shifting from a smart age to a new romantic era in which only organizations comfortable with ambiguity and emotion will thrive. When everything is seamlessly connected, convenient, and predictable, we must find meaning through mystery, friction, and the beauty of the unexpected. When everyone maximizes and optimizes, romance becomes the ultimate differentiator. Illustrated through examples that include hermits and secret societies, talking to strangers, and “Thick Days,” Tim presents three Rules of Enchantment that will help you design more romantic organizations and brands that will be more imaginative, more innovative, and truly loved.