Those "Business People" - they just don't get me! - how to talk IT to non-IT leaders - Hanna Engel

This talk was recorded at NDC London in London, England. #ndclondon #ndcconferences #developer #softwaredeveloper Attend the next NDC conference near you: https://ndcconferences.com https://ndclondon.com/ Subscribe to our YouTube channel and learn every day: / @NDC Follow our Social Media! https://www.facebook.com/ndcconferences https://twitter.com/NDC_Conferences https://www.instagram.com/ndc_conferences/ #softskills Once upon a time, in a distant and faraway land, there were two kingdoms: The County of IT and The Principality of Business. These two sovereign realms were situated closely on the same island, yet they rarely engaged in communication due to their distinct languages. "The inhabitants of The County of IT," lamented the Prince of The Principality of Business, "are excessively fixated on minute details. They fail to comprehend the grander picture - our responsibility lies in the well-being of our people! We must attract investments to foster economic growth and, ultimately, improve the lives of our citizens." Frequent sighs of exasperation emanated from the Viscount of the Country of IT, who often remarked, "The residents of the Principality of Business are overly superficial. They do not grasp the significance of the city's infrastructure and laws, which are essential for our citizens' freedom of movement and their ability to establish businesses. Let's not even begin discussing matters of security!" A palpable sense of mutual aversion persisted. Both nations existed in separate worlds, each shielded by substantial barriers, even though they shared the same island and a common goal - ensuring the safety and happiness of their citizens. That is, until an adversary came knocking at their doorstep...