Learning in Product: How Wrong are You Ready to Be? • David Hussman • YOW! 2017

This presentation was recorded at YOW! 2017. #GOTOcon #YOW https://yowcon.com David Hussman - Software Maker ABSTRACT While many #Scrum teams talk proudly about progress, fewer engage is rich discuss about product. Many teams who become more confident in progress, or getting work done, often embrace the more ambiguous question of product, or “Are we meeting the needs of our customers”, with some customers buying, by paying for subscriptions, and others buying in, by showing (and glowing about) their use of the system. In this session, I’ll share experiences helping companies adopt a customer and product / services approach. From small digital product companies to large enterprises who are IT focused, I will present an approach for moving to or augmenting an existing move towards impact driven work. Topics that will be covered include: • mapping teams to #products and services • early #ProductDiscovery • blending product discovery and #ProductDelivery • and if there is enough time, ideas for doing these things at scale. If we run out of time, there is always the hallways, where some of the best conversations take place. Feel free to stop me and chat me up. All I ask is that you bring your curiosity and skepticism, but leave any cynicism behind. RECOMMENDED BOOKS Marty Cagan • Inspired • https://amzn.to/4e5l2r2 Anthony W. Ulwick • Jobs to Be Done • https://amzn.to/4elaVhu Gregor Hohpe • Enterprise Integration Patterns, Vol 2 • https://amzn.to/3TNedQ3 Gregor Hohpe • Platform Strategy • https://amzn.to/4fPLW7p Stephanie Stimac • Design for Developers • https://amzn.to/3EhuN4T Gene Kim, Jez Humble, Patrick Debois, John Willis & Nicole Forsgren • The DevOps Handbook • https://amzn.to/3WBjzCM Matthew Skelton & Manuel Pais • Team Topologies • http://amzn.to/3sVLyLQ Gene Kim, Nicole Forsgren & Jez Humble • Accelerate • https://amzn.to/3WCG5uT Marty Cagan • Empowered • https://amzn.to/42kuKAj https://bsky.app/profile/gotocon.com https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.instagram.com/goto_con https://www.facebook.com/GOTOConferences #SoftwareEngineering #Programming #DavidHussman #SoftwareDevelopment #YOWcon CHANNEL MEMBERSHIP BONUS Join this channel to get early access to videos & other perks: https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1