Go Green: Reducing Emissions, Costs & Greenwashing • Pini Reznik • GOTO 2024

This presentation was recorded at GOTO Amsterdam 2024. #GOTOcon #GOTOams https://gotoams.nl Pini Reznik - CEO and Co-Founder at re:cinq @pini42 RESOURCES https://twitter.com/pini42 https://www.linkedin.com/in/pinireznik https://github.com/pinireznik https://re-cinq.com ABSTRACT Our planet is screaming for action, and businesses have a powerful opportunity to lead the charge. But navigating the world of sustainability is fraught with pitfalls, from hidden emissions to misleading greenwashing tactics. This talk cuts through the hype and delivers actionable strategies for reducing your carbon footprint, slashing costs, and avoiding greenwashing traps. Learn: • Concrete measures to cut carbon emissions throughout your IT operations and beyond, from energy use to supply chains. Including Quantifying carbon, • Greener Tech (clouds, hardware, data, networking, languages) and Impact of the Tech on the rest of the business operations. • Cost-saving, compliance and value generating benefits that come hand-in-hand with environmental action, boosting both your bottom line and your brand. • Red flags to watch out for when evaluating sustainability claims, ensuring you make informed decisions and avoid greenwashing. Leave with: • Actionable blueprints: Implement practical strategies to build a lean, green IT infrastructure that saves money and the planet. • Data-driven insights: Quantify the financial and environmental benefits of your green efforts. • Critical thinking skills: Discern genuine sustainability from greenwashing tactics. • Join us on this journey to a greener, more profitable future! Notes: This talk will give a general overview on the Green Software and sustainability space and will go into specific technologies and tech solutions for Carbon metrics and optimisation techniques. But it is not a deeply technical talk about a specific tool or technology. [...] TIMECODES 00:00 Intro 01:02 Is the climate really changing? 04:50 What governments are doing 06:13 IT industry challenges 10:12 Wrong ways to reduce emissions 12:55 IT emissions 18:21 Lean vs. agile 23:56 Measurement tools 32:28 Wrap up 34:59 Some random example 40:00 What can I do now? 40:20 Outro Read the full abstract here: https://gotoams.nl/2024/sessions/3153 RECOMMENDED BOOKS Anne Currie, Sarah Hsu, & Sara Bergman • Building Green Software • https://amzn.to/3IKopW5 Hannah Ritchie • Not the End of the World • https://amzn.to/3TDTnoH Mike Berners-Lee • How Bad Are Bananas? The Carbon Footprint of Everything • https://amzn.to/3B6kQca Kim Stanley Robinson • The Ministry for the Future • https://amzn.to/3ZuYL1i Bill Gates • How to Avoid a Climate Disaster • https://amzn.to/3MRTXeP Ioannis Kolaxis • 101 Green Software • https://www.kolaxis.dev/book-green-software https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.instagram.com/goto_con https://www.facebook.com/GOTOConferences #GreenNetworking #GreenInternet #Sustainableinternet #CodeEfficiency #BuildingGreenSoftware #Sustainability #SustainableSoftware #CarbonEfficiency #Efficiency #HumanFactor #GreenSoftwareFoundation #Decarbonization #GreenCloud #GreenComputing #GreenCoding #Programming #GreenSoftware #PiniReznik CHANNEL MEMBERSHIP BONUS Join this channel to get early access to videos & other perks: https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1