Intro to Product Thinking: Building Human-Centric Tools • Flavia Naezer & Julian Wood • GOTO 2024

This interview was recorded at GOTO Amsterdam for GOTO Unscripted. #GOTOcon #GOTOunscripted #GOTOams http://gotopia.tech Read the full transcription of this interview here: https://gotopia.tech/articles/329 Flavia Naezer - Product Thinker, Public Speaker, Artist Julian Wood - Serverless Developer Advocate at AWS @julian_wood RESOURCES Flavia https://github.com/flavianaezer https://www.linkedin.com/in/flavia-naezer-449b285 https://x.com/flaviasomething Julian https://twitter.com/julian_wood http://www.wooditwork.com https://www.linkedin.com/in/julianrwood Links https://dl.acm.org/doi/pdf/10.1145/3595878 https://www.designcouncil.org.uk/our-resources/the-double-diamond https://youtu.be/unfVozQir9Y https://youtu.be/V9Op638hCs0 https://youtu.be/ImBcquSkIjo https://youtu.be/ptknWtmqrZM https://youtu.be/lh5qWwIj06s https://youtu.be/k9lwn-RqEsE https://youtu.be/dcp6YMAmI3M https://youtu.be/k86P2J0xBK8 https://youtu.be/krIoO2jZac8 https://youtu.be/K4EG09ll834 https://youtu.be/-5kK50d-duc https://youtu.be/xTUePYLtsyE https://youtu.be/gwLQMuTspxE https://youtu.be/kUQQNDMCAGY https://youtu.be/6bDqpshjSpI https://youtu.be/Pv0cfsastFs https://youtu.be/MznD2DzlQCc DESCRIPTION Explore the evolving relationship between technology and product management with Julian Wood and Flavia Naezer. Discover how Flavia’s tech and product expertise highlights the need for user-centric design thinking and thorough research in developing internal tools and platforms. Discover how Julian and Flavia explore the intersection of tech and product management, highlighting the importance of user-centric design and thorough research in developing internal tools and platforms. TIMECODES 00:00 Intro 04:16 Building what customers need, not just cool tech 10:06 Cadence in exploration & design 14:26 Applying "Jobs-to-Be-Done" in practice 25:18 The art in software 29:44 The Impact of genAI on creative problem-solving 31:19 Outro RECOMMENDED BOOKS Marty Cagan • Inspired • https://amzn.to/4e5l2r2 Anthony W. Ulwick • Jobs to Be Done • https://amzn.to/4elaVhu Gregor Hohpe • Enterprise Integration Patterns, Vol 2 • https://amzn.to/3TNedQ3 Gregor Hohpe • Platform Strategy • https://amzn.to/4fPLW7p Stephanie Stimac • Design for Developers • https://amzn.to/3EhuN4T Gene Kim, Jez Humble, Patrick Debois, John Willis & Nicole Forsgren • The DevOps Handbook • https://amzn.to/3WBjzCM Matthew Skelton & Manuel Pais • Team Topologies • http://amzn.to/3sVLyLQ Gene Kim, Nicole Forsgren & Jez Humble • Accelerate • https://amzn.to/3WCG5uT Marty Cagan • Empowered • https://amzn.to/42kuKAj https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #ProductThinking #DoubleDiamond #DevEx #Productivity #JobsToBeDone #DX #DeveloperExperience #PlatformEngineering #FlaviaNaezer #JulianWood CHANNEL MEMBERSHIP BONUS Join this channel to get early access to videos & other perks: https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1