Why Product Thinking Is So Hard – And What You Can Do About It • Jeff Patton • YOW! 2020

This presentation was recorded at YOW! 2020. #GOTOcon #YOW https://yowcon.com Jeff Patton - Helps Companies Design & Create Better Products & Author of User Story Mapping RESOURCES https://x.com/jeffpatton https://jpattonassociates.com ABSTRACT We all know what a product is. We buy and use them all the time. But, what does it mean where you work? Are the things you build or make really products or not? Are you creating a successful product, or just doing a job? We’ll talk about what #ProductThinking really means and why you and your company may not actually be using it. And, if you’d like to be more product-centric, some specific principles for doing that. [...] RECOMMENDED BOOKS Jeff Patton • User Story Mapping • https://amzn.to/3AR9Uzb Subramaniam & Hunt • Practices of an Agile Developer • https://amzn.to/2XjbWor Uncle Bob • Clean Agile • https://amzn.to/3tpAqb5 Derby, Larsen & Schwaber • Agile Retrospectives • https://amzn.to/3hB4eNk Jeff Sutherland • Scrum: The Art of Doing Twice the Work in Half the Time • https://amzn.to/2X4GQAD https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #MVP #MinimumViableProduct #SoftwareDevelopment #Lean #StartupThinking #SoftwareEngineering #Programming #JeffPatton #YOWcon CHANNEL MEMBERSHIP BONUS Join this channel to get early access to videos & other perks: https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1