Wardley Mapping Strategy at BigCorp – A True Story • Erik Schoen • GOTO 2023

This presentation was recorded at GOTO Copenhagen 2023. #GOTOcon #GOTOcph https://gotocph.com Erik Schön - Author of "The Art of Strategy" @erikschon RESOURCES https://twitter.com/erik_schon https://www.linkedin.com/in/erikschon http://yokosopress.se ABSTRACT The story you are about to hear is true. Only the names and places have been changed to protect the innocent. It's a story about the obstacles being the path and how a journey of a thousand miles begins under your feet. It's about doing online what is extremely hard in person: aligning a group of senior people on strategy. I'll share the successes and failures and what we learned together using Wardley Mapping - a powerful and beautiful method for visualizing business+technology evolution to enable better strategic choices. [...] TIMECODES 00:00 Intro 03:30 Plot 04:26 Cast 05:15 Script 06:42 Act 1: Agree to collaborate 18:26 Act 2: Strategy 101, Miro & Canvas 27:55 Act 3: Prepare a Wardley Map together 31:25 Act 4: Strategic decisions 35:21 Reviews: Observations from participants 37:11 Learnings 39:44 Outro Download slides and read the full abstract here: https://gotocph.com/2023/sessions/2945 RECOMMENDED BOOKS Erik Schön • The Art Of Strategy • https://amzn.to/2UPzXPa Erik Schön • The Art Of Leadership • https://amzn.to/3yLS6EB Simon Wardley • Wardley Maps • https://amzn.to/45U8Upr Simon Wardley • Wardley Mapping, The Knowledge • https://amzn.to/3XQEeDu https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.instagram.com/goto_con https://www.facebook.com/GOTOConferences #WardleyMaps #WardleyMapping #Leadership #Strategy #ProductDevelopment #Failure Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1