The Psychology of UX • Fabio Pereira • GOTO 2023

This presentation was recorded at GOTO Chicago 2023. #GOTOcon #GOTOchgo https://gotochgo.com Fabio Pereira - TEDx Speaker & Author of "Digital Nudge" @fabiopereirame RESOURCES https://twitter.com/fabiopereirame https://linkedin.com/in/fabiopereirame http://fabiopereira.me ABSTRACT 35 thousand! That's the average number of decisions a person makes every day. Imagine if you could hack the brain and the mind, this complex decision making systems, leveraging ways to influence yours and anyone's decisions. Gartner defines "Neurobusiness" as the capability of applying neuroscience insights to improve outcomes in customer and other business decision situations. Have you ever wondered how many digital decisions people make? The ones we make using technology devices like smartphones, wearables, laptops. The vast majority of our decisions are influenced by cognitive biases, irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made. Yes, it is possible! And we will teach you the secrets behind decision making. In this talk, you'll learn: • How our decisions are influenced by cognitive biases, irrational and emotional factors • How to influence decisions through interventions on the environment • How it may affect you as an individual or organization [...] TIMECODES 00:00 Intro 02:26 Derren Brown: The Push 03:42 3 things in 1 minute 04:50 35,000 decisions 07:50 Dataism 14:45 Psychology 15:33 Dan Ariely: Predictable Irrational 16:40 Digital defaults 23:35 "Anticipatory" shipping 24:02 The power of UX design 25:08 Dan Ariely 27:18 Nudge 30:15 5 digital consciousness skills 31:13 Seamless experience 35:11 Coded Bias 35:56 Amazon SageMaker 36:36 Experience 37:33 Outro Download slides and read the full abstract here: https://gotochgo.com/2023/sessions/2558 RECOMMENDED BOOKS Fabio Pereira • Digital Nudge • https://amzn.to/3yhxJu9 Imran Rashid & Rikke Østergaard • FEELABILITY • https://amzn.to/451Hlsh Imran Rashid & Soren Kenner • Offline • https://amzn.to/3t8LEog Daniel Kahneman • Thinking, Fast and Slow • https://amzn.to/2XmJEtf Thaler & Sunstein • Nudge • https://amzn.to/3CglrmX Dan Ariely • Predictably Irrational • https://amzn.to/3lyDBd7 Robert B Cialdini • Influence, New and Expanded • https://amzn.to/3tL8GxB Nir Eyal • Indistractable • https://amzn.to/3EE3Pn9 Eckhart Tolle • The Power of Now • https://amzn.to/39yjS7r Linda Rising • Design Patterns in Communications Software • https://amzn.to/2XsxDCg https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.instagram.com/goto_con https://www.facebook.com/GOTOConferences #DigitalNudge #Psychology #UX #XD #Behavior #Decisions #DigitalDecisions #35000 #DecoyEffect #IKEAEffect #ThinkingFast #ThinkingSlow #Dataism #Infobesity #FabioPereira #FabioNudge Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1 Video Credit Netflix: https://youtu.be/doFpACkiZ2Q Tesla: https://www.youtube.com/live/ODSJsviD_SU Alibaba Group: https://youtu.be/-HcKRBKlilg Eckhart Tolle: https://youtu.be/6k812V97Tz4 Max Stossel: https://youtu.be/tf9ZhU7zF8s MIFF: https://youtu.be/jZl55PsfZJQ