Beyond the Code: Deploying Empathy • Michele Hansen & Hannes Lowette • GOTO 2022

This interview was recorded at GOTO Aarhus for GOTO Unscripted. #GOTOcon #GOTOunscripted #GOTOaar http://gotopia.tech Read the full transcription of this interview here: https://gotopia.tech/articles/beyond-the-code-deploying-empathy Michele Hansen - Author or "Deploy Empathy" and Co-Founder of Geocodio Hannes Lowette - Head of Learning & Development at Axxes, Monolith Advocate, Speaker & Whiskey Lover @Belenar82 RESOURCES https://deployempathy.com https://brenebrown.com DESCRIPTION Code is always a means to an end rather than the end product itself. It’s extremely important to understand the broader picture and see what the code that you or your team are going to write is helping to solve. Michele Hansen, author of Deploy Empathy and co-founder of Geocodio, reveals some of the best practices around understanding your users and responding to their needs. Join Michele and Hannes Lowette, head of learning & development at Axxes, while they dive into how to run successful and useful customer interviews. TIMECODES 00:00 Intro 02:24 Before deploying code, deploy empathy 05:32 How to run successful customer interviews? 10:51 Under the hood: looking into an organization through customer interviews 14:16 What makes Geocodio unique? 18:31 Getting to know your customer 20:57 Handling divergent information from users 23:06 Being empathic to yourself 28:15 Outro RECOMMENDED BOOKS Michele Hansen • Deploy Empathy • https://amzn.to/3EuoXhq Jim Kalbach • The Jobs to be Done Playbook • https://amzn.to/3Exl9wb Brené Brown • The Gifts of Imperfection • https://amzn.to/3UVGxAV Brené Brown • I Thought It Was Just Me (but it isn't) • https://amzn.to/3OmJeJi Brené Brown • Dare to Lead • https://amzn.to/3TUhgFV Stone, Chaparro, Keebler, Chaparro & McConnell • Introduction to Human Factors • https://amzn.to/3mfXqY2 https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #Empathy #DeployEmpathy #HumanFactor #Communication #EngineeringYourself #Agile #Mindfulness #Imperfection #Leadership Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1