User Adoption as Proxy for Business Benefit Realization • Troels Fleckenstein • GOTO 2021

This presentation was recorded at GOTO Copenhagen 2021. #GOTOcon #GOTOcph http://gotocph.com Troels Fleckenstein - Expert in all Things Business, IT Development and Re-engineering ABSTRACT He leads business achievements with IT is the focal point throughout his past 25 years with multinational companies covering Vestas Wind Systems, Arla Foods, Fujitsu and Novo Nordisk [...] TIMECODES 00:00 Intro 02:36 Why companies fail to get value from software 05:04 Less is more: https://youtu.be/1y32OpI2_LM 08:03 Adoption rate 09:27 Learn from 2 great innovations 14:43 Adoption is king 17:33 Adoption monitoring 24:12 Where to go from here? 26:32 Outro Read the full abstract here: https://gotocph.com/2021/sessions/1870/user-adoption-as-proxy-for-business-benefit-realization RECOMMENDED BOOKS Geoffrey A. Moore • Crossing the Chasm • https://amzn.to/3EutxLi Geoffrey A. Moore • Zone to Win • https://amzn.to/37ZomXl Geoffrey A. Moore • The Infinite Staircase • https://amzn.to/3uSHbEy Geoffrey A. Moore • Inside the Tornado • https://amzn.to/3jRj3fu Geoffrey A. Moore • Escape Velocity • https://amzn.to/38QpZqI https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #UserAdoption #Business #IT #Renewables #RenewableEnergy #Data Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1