Digital Nudge • Fabio Pereira & Linda Rising • GOTO 2021

This interview was recorded for the GOTO Book Club. #GOTOcon #GOTObookclub http://gotopia.tech/bookclub Fabio Pereira - Author of "Digital Nudge" & Head of Open Innovation Labs in Latin America at Red Hat @fabiopereirame Linda Rising - Author of various books & Computer Software Consultant and Professional DESCRIPTION 35,000. That's the average number of decisions a person makes every day. Have you ever wondered how many of these are digital decisions — ones made using technology like smartphones, wearables or laptops? How about decisions that computers, algorithms and artificial intelligence make for us? The vast majority of our decisions are influenced by irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made. Learn more by diving into this GOTO Book Club episode with Fabio Pereira and Linda Rising. The interview is based on Fabio's book "Digital Nudge": https://amzn.to/3yhxJu9 TIMECODES 00:00 Intro 03:22 Behavioral economics 04:38 35,000 decisions a day 08:00 The danger of digital nudging 10:35 Humans are highly irrational & biased 23:35 Technology has taken over our attention 31:39 Positive aspects of digital nudging 36:40 Outro Read the full transcription of the interview here: https://gotopia.tech/bookclub/episodes/digital-nudge RECOMMENDED BOOKS Fabio Pereira • Digital Nudge • https://amzn.to/3yhxJu9 Daniel Kahneman • Thinking, Fast and Slow • https://amzn.to/2XmJEtf Thaler & Sunstein • Nudge • https://amzn.to/3CglrmX Dan Ariely • Predictably Irrational • https://amzn.to/3lyDBd7 Robert B Cialdini • Influence, New and Expanded • https://amzn.to/3tL8GxB Cathy O'Neil • Weapons of Math Destruction • https://amzn.to/3EO8Bi7 Nir Eyal • Indistractable • https://amzn.to/3EE3Pn9 Eckhart Tolle • The Power of Now • https://amzn.to/39yjS7r Linda Rising • Design Patterns in Communications Software • https://amzn.to/2XsxDCg Linda Rising • The Pattern Almanac 2000 • https://amzn.to/3kfgIfi Linda Rising • The Patterns Handbook • https://amzn.to/3lxDPAS Linda Rising • Fearless Change • https://amzn.to/3AfvyrK Linda Rising • More Fearless Change • https://amzn.to/2Z3bYBh https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #DigitalNudge #Leadership #Nudging #Programming #FabioPereira #LindaRising #Bias #BehavioralBias #BehavioralEconomy #Influence #Kahneman #Nudging #DigitalNudging #Nudge #Patterns #Decisions #35000decisions #Attention Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1