Agility is Inefficient • Klaus Bucka-Lassen • GOTO 2021

This presentation was recorded at GOTOpia Chicago 2021. #GOTOcon #GOTOpia http://gotochgo.com Klaus Bucka-Lassen - Agile Consultant with 20+ Years Experience RESOURCES https://twitter.com/danish_kauboy https://linkedin.com/in/buckalassen http://klausbuckalassen.blogspot.com ABSTRACT Admittedly that was a bit of a click-bait title, but it is not too far from the truth. Agility is mainly about effectiveness. Yet, most corporations that are striving to become agile these days, do it for another reason, namely to become more efficient. But focusing on efficiency is extremely dangerous! Big companies that were praised for their extreme efficiency have gone bust or at least lost a lot of market share in the recent past. Certain management consultancies continue to sell their customers the same good old formula and advise them to become more efficient by optimizing their cost structures. These organizations, therefore, continue to build the same products, just cheaper. But people don't want those products anymore. Blockbuster, Nokia, Blackberry, text messaging, the taxi industry, local coffee shops, newspapers, Myspace, and many more are well-known examples. In this talk, Klaus will explain the difference between the two terms effectiveness and efficiency and show how focusing on the latter can lead to multiple bad consequences that you will probably [...] TIMECODES 00:00 Intro 05:49 Goal 06:33 Effectiveness vs Efficiency 14:37 First example 19:36 Second example 23:37 Third example 26:44 Fourth example 28:42 Four warning signs 35:13 The art of delivering twice the value in half the cost 35:37 Summary 36:47 Outro Download slides and read the full abstract here: https://gotochgo.com/2021/sessions/1765/agility-is-inefficient RECOMMENDED BOOKS Stephen R. Covey • The 7 Habits of Highly Effective People • https://amzn.to/3wdFnWR Subramaniam & Hunt • Practices of an Agile Developer • https://amzn.to/2XjbWor Uncle Bob • Clean Agile • https://amzn.to/3tpAqb5 Derby, Larsen & Schwaber • Agile Retrospectives • https://amzn.to/3hB4eNk Jeff Sutherland • Scrum: The Art of Doing Twice the Work in Half the Time • https://amzn.to/2X4GQAD https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #Agile #Scrum #AgileDevelopment #Agility #Effectiveness #Efficiency #Nokia #Tesla #Blockbuster #Apple #VW #Netflix Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1 Video Credit smugmacgeek: https://youtu.be/eywi0h_Y5_U Passauer Neue Presse: https://youtu.be/wSklSKRkIpk