UX Tips to Avoid Losing Users' Attention • Chris Atherton • GOTO 2019

This presentation was recorded at GOTO Copenhagen 2019. #GOTOcon #GOTOcph http://gotocph.com Chris Atherton - Designer and former Neuroscientist ORIGINAL TALK TITLE White-hat Attention Jacking for Accessibility, Fun and Profit ABSTRACT Attention: we don’t have a lot of it, and it’s very easily squandered. The picture gets even worse for those of us with attentional problems or poor memory, those who are getting older … and those who just didn’t sleep well last night. When we build software, or make things for web, these are the users who need most help! Here we’ll explore some common methods of information overload and misdirection, and what is really going on there from a psychology perspective. We’ll look at how time and space affect people’s ability to perceive information, and how we might use or misuse these dimensions to good/bad effect. We’ll also talk about how to avoid disadvantaging vulnerable groups when we build things. This session is suitable for anyone, but will be especially useful for front-end developers and those creating content. It’s also a good [...] TIMECODES 00:00 Intro 01:20 Orienting attention is free ... and automatic 03:56 Visual weight is a huge magnet for attention 13:24 Executive function 17:21 Inattentional blindness 20:14 change blindness 25:49 Bipolar disorder 30:51 Low vision 32:32 Ever been sleep deprived? 39:23 A well-handled animation can enhance the user experience Download slides and read the full abstract here: https://gotocph.com/2019/sessions/1121/white-hat-attention-jacking-for-accessibility-fun-and-profit https://twitter.com/GOTOcph https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #UX #UI #UserExperience #UserInterface #GoodDesign #Frontend #BadDesign #Attention Looking for a unique learning experience? Attend the next GOTO Conference near you! Get your ticket at http://gotocon.com SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1 REMOVED VIDEOS 18:00 Inattentional blindness https://youtu.be/v3iPrBrGSJM 21:00 Change blindness https://youtu.be/FWVDi4aKC-M