[VDIASI23] - Tudor Juravlea - Design Thinking for teams who want to create their own products

Do you want to move from outsourcing to creating your own product or service? Or maybe you just want a process to help you move forward with your startup idea. For those who attended the intense Design Thinking workshop on the previous day, this talk will show a few more use cases and tools and will repeat part of the process description. For those who didn’t attend the workshop, the talk will quickly explain the mindset, the workflow, the collaboration principles and a few tools from the Design Thinking toolkit. Why you need to attend this talk You are not your customer – doing a lot of work based solely on assumptions is risky business It is now more important than ever to build meaningful product experiences that people love to use When going from idea to product most technical teams do a poor job validating their ideas with customers Before writing the first lines of code, you should solve the unmet needs and customer problems Applied correctly, the Design Thinking toolkit is a valuable method for de-risking your projects What will you learn How to find out what really matters to customers and how to develop a product / service accordingly How to apply design principles to discover unmet needs, hidden possibilities, and unpredictable creative solutions How to practice principles of empathy and experimentation to encourage and stimulate creativity and initiative in the team How to think collaboratively with your team so that you benefit fully from enriched perspectives