Cognitive UX - Using cognitive science and psychology to drive UX design by Emilia Cardi

In everyday life, our brain applies mental shortcuts to efficiently interpret the complexity of the world that surrounds us. As a species, we have survived to our days thanks to this, but with a small side effect - cognitive biases. In this talk we will discuss some principles of psychology and cognitive sciences whose use - for better and worse - can allow us to design more effective user experiences.