[VDCLUJ22] Eleftheria Batsou - It’s easy to create good looking products, but what about useful ones

It’s not enough to build products that function, it’s not even enough to make them understandable and usable, you need to build products that bring joy and excitement, pleasure & fun, if possible even beauty to people’s lives. Learn to design with your user’s needs and expectations in mind by applying basic rules. What to expect: – UX vs UI: The two different perspectives of UX and UI, the importance of each, what does a UX designer do, what does a UI designer do, the different categories of UX as well as UI. – About Heuristics: What is the heuristic evaluation? How to conduct an effective heuristic evaluation? why do we need it? – The 10 Usability Heuristics (by Jakob Nielson and Don Norman): With tips and examples. – The Do’s and Don’ts of UX: Quick tips about UX researchers and designers having always in mind the user. – The Good and the Bad of UI: Presenting in a fun way how a good designer works VS a bad designer.