Why Data Science and UX Research should be Best Friends - Grishma Jena - Copenhagen DevFest 2023

This talk was recorded at NDC's Copenhagen Developer's Festival. #cphdevfest #ndcconferences #dotnet #api #softwaredeveloper Attend the next NDC conference near you: https://ndcconferences.com https://cphdevfest.com/ Subscribe to our YouTube channel and learn every day: /@NDC This talk gives an overview of how Data Science can complement UX research, including quantitative and qualitative methods. It introduces the Data Science pipeline along with describing useful applications for UX research like identifying users to interview, finding different segments of customers and generating data for usability studies. It highlights interesting instances of how the two fields can help each using real-life examples from Spotify, Airbnb, Tesla, etc. Audience members will be able to identify opportunities where Data Science can support and enhance UX research. They will feel motivated to encourage their UX research and Data Science teams to work together to understand business and user needs.