Tricia Wang (Sudden Compass) on Using 'thick data' in marketing | TNW Conference 2018 | #TNW2018

Interested in coming to TNW 2025 🎡 ? Look no further, you can register today: https://bit.ly/4dhd7px Tricia Wang (Sudden Compass) on Using 'thick data' in marketing at TNW Conference 2018 Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”-- precious data that captures people’s emotions and stories. Discover our event in València 🇪🇸 https://thenextweb.com/valencia Follow us to find out more: Linkedin - https://www.linkedin.com/company/the-next-web/ Instagram - https://www.instagram.com/thenextweb/ Facebook - https://www.facebook.com/thenextweb Twitter - https://twitter.com/thenextweb