Lucie Greene (JWT Intelligence): The Political is Personal | TNW Conference 2017

The Political is Personal A new era of politicized consumers, platforms and pop culture - and what it means for your brand. Lucie Greene CEO JWT INTELLIGENCE Lucie Greene is the Worldwide Director of the Innovation Group at J. Walter Thompson, J. Walter Thompson’s in-house futures, and innovation think tank. She leads The Innovation Group’s ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation, with regular deep-dive studies and daily insights. She also works with J. Walter Thompson’s Fortune 500 clients and global lifestyle brands on future strategy. The Innovation Group’s work is frequently cited in prestigious publications including the New York Times, Bloomberg Businessweek, The Guardian, WWD, USA Today, and The Times. Lucie is the outward-facing “futurist” for J. Walter Thompson. She’s a thought leadership columnist for Campaign, writes for the Financial Times on futures, and has spoken at conferences including CES, SXSW, Web Summit, Cosmoprof, and Ad Week, discussing future trends across multiple lifestyle sectors. She has appeared on BBC, Fox News, and Bloomberg TV as an expert on the future.