When running an IoT SaaS, you are potentially collecting a lot of sensitive end user data. How can we protect the confidentiality of this sensitive data while still allowing trusted SaaS users to access this valuable data ? How can we promise to our SaaS users that we have no access to the end user-data ? In this presentation we will show how Airties, a managed Wi-Fi provider, uses public-key encryption and hashing algorithms to securely implement pseudo-anonymization in order protect the privacy of the end-user without compromising on usability, performance or cost. While the solution uses AWS as a cloud provider, it can be easily be migrated to other cloud providers.
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