#DigitalNudge - The Hidden Forces that Shape our Digital Decisions • Fabio Pereira • GOTO 2017

This presentation was recorded at GOTO Berlin 2017 http://gotober.com Fabio Pereira - Principal Consultant at ThoughtWorks @fabiopereirame ABSTRACT 35 thousand - that's the average number of decisions a person makes a day, almost one decision every two seconds. Have you ever wondered how many of these are "digital decisions"? Digital Decisions are the ones we make using technology devices like smartphones, wearables, laptops, and they're [...] Download slides and read the full abstract here: https://gotober.com/2017/sessions/303 RECOMMENDED BOOKS Fabio Pereira • Digital Nudge • https://amzn.to/3yhxJu9 Daniel Kahneman • Thinking, Fast and Slow • https://amzn.to/2XmJEtf Thaler & Sunstein • Nudge • https://amzn.to/3CglrmX Dan Ariely • Predictably Irrational • https://amzn.to/3lyDBd7 Robert B Cialdini • Influence, New and Expanded • https://amzn.to/3tL8GxB Cathy O'Neil • Weapons of Math Destruction • https://amzn.to/3EO8Bi7 Nir Eyal • Indistractable • https://amzn.to/3EE3Pn9 Eckhart Tolle • The Power of Now • https://amzn.to/39yjS7r Linda Rising • Design Patterns in Communications Software • https://amzn.to/2XsxDCg https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.instagram.com/goto_con https://www.facebook.com/GOTOConferences Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1