Why Companies Need Lean Startup Techniques • Klas Bendrik • GOTO 2017

This presentation was recorded at GOTO Copenhagen 2017 http://gotocph.com Klas Bendrik - Vice President & Executive Partner at Gartner ABSTRACT Both big, new, small, young, established and old companies and organization are benefitting from using lean start up techniques. In a rapidly changing world, businesses might discover that they aren’t good at changing. However, businesses are also discovering that change is essential to success — whether that means keeping up with customers, beating out competitors [...] TIMECODES 0:00 Introduction 2:30 Digital Disruption is the Biggest Generator of Change in the History of Human Kind 9:21 Focus on the growth, product, IT and customer is a Top Priority for CEOS 10:50 Digital Is Transforming Business 14:17 Examples of forces and behaviours impacting the CIO or Digital lead... 19:42 Mode 2 Business Transformation Business as Unusual 26:39 How to Build a Minimum Viable Product and why traditional companies find it so hard.. 35:54 It is all about innovation to drive customer and market perception... 43:40 Integrating Design Methods 46:38 How Should You Deal With New Technologies and business opportunities? Create Future Options! Read the full abstract here: https://gotocph.com/2017/sessions/298 https://twitter.com/GOTOcon https://www.linkedin.com/company/goto- https://www.facebook.com/GOTOConferences #Lean #LeanStartup #LeanStartups #KlasBendrik Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. https://www.youtube.com/user/GotoConferences/?sub_confirmation=1