How Klarna Optimized & Personalized the Checkout Experience • Samare Jarf • GOTO 2017

This presentation was recorded at GOTO Stockholm Night 2017 http://gotosthlm.com Samare Jarf - Data Scientist at Klarna ABSTRACT With Klarna's fast growing user base and the constant evolvement of new payment methods the Klarna checkout offering is constantly growing. With additional choices comes additional preferences. Without information about the user we have to resort to sorting the payment options based on popularity. However, we can do better. [...] Download slides and read the full abstract here: https://gotosthlm.com/data-driven/sessions/30 https://twitter.com/gotosthlm https://www.facebook.com/GOTOConference http://gotocon.com