ǝnןɐʌ: Why we have it Backwards • Shmuel Gerson • GOTO 2013

This presentation was recorded at GOTO Aarhus 2013 http://gotocon.com Shmuel Gerson - Technical leader at Intel Corporation ABSTRACT We're working hard to provide value in the form of software. And perhaps this is precisely what is turning our customers off: We focus on software too much and may be looking at its real worth too little. Shmuel talks about software as a knowledge media and reveals a strategy that serves the company and the users in an entirely different way: It changes the way we code and document our software ("did I reach the most faithful reproduction of knowledge?"), and changes the way you add value with your testing ("what else don't we know?"). Come and learn what is wrong with software-as-a-product and alternatives that can determine your project's success -- complete with Practical People Principles for software construction you can start to apply in your day to day approach. The alternatives I will mention in the end of the talk are, roughly: - Make your team aware (get scribes everywhere) - Cherchez le côté humain (humans build software, humans use software) - Scratch a personal itch (tell your own story in software) - Let the ends justify the means (hint: the end is not "release now") https://twitter.com/gotocon https://www.facebook.com/GOTOConference http://gotocon.com Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter