Designing the Right Product • Michele Ide-Smith • GOTO 2014

This presentation was recorded at GOTO Amsterdam 2014 http://gotoams.nl Michele Ide-Smith - Senior UX Architect at University of Cambridge ABSTRACT We've all been there. You release a new feature, product or service, only to find it isn't quite what your customers want or need. But by the time you release, it's too late to make significant changes. Traditionally user experience design has involved a significant amount of upfront user research[...] Download slides and read the full abstract here: http://gotocon.com/amsterdam-2014/presentation/Designing%20the%20Right%20Product https://twitter.com/gotoamst https://www.facebook.com/GOTOConference http://gotocon.com Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter