Things I Wish I'd Known • Rod Johnson • GOTO 2014

This presentation was recorded at GOTO Amsterdam 2014 http://gotoams.nl Rod Johnson is the creator of "Spring" ABSTRACT Rod Johnson will talk candidly about his experiences as a developer, entrepreneur, executive and board member, sharing some of the lessons he's learnt along the way. [...] Download slides and read the full abstract here: http://gotocon.com/amsterdam-2014/presentation/Morning%20Keynote:%20Things%20I%20Wish%20I'd%20Known TIMECODES 0:00 Introduction 1:04 An Unexpected Career 3:12 Memorable Highs 9:42 My Hopes For This Talk 11:05 The Cult of the Entrepreneur vs Reality 12:56 The High Cost of Founding a Startup 14:34 Be Methodical: Pursue Your Exciting Idea in a Boring Way 15:36 Identify a Real Problem 18:45 Validation: Be On the Right Side of History 20:54 A Balancing Act: Commitment 25:54 Building Core Team 27:00 Another Balancing Act For Founders 29:52 Setting up Company Structure 31:46 Create a Plan 32:58 Choose a Funding Strategy 35:02 You Need More Money than You Think 36:26 Funding Options 37:12 Understanding the Investment Game 39:25 Choose Wisely 40:30 You Can Afford to Get Things Wrong 41:26 Legal Details Matter 42:59 The Big Things We Got Right 47:33 Why Did We Make These Mistakes? 48:27 Sample Audit: Me 49:38 Mistakes We Didn't Make 55:39 Life After Spring Source 56:06 Takeaways https://twitter.com/gotoamst https://www.facebook.com/GOTOConference http://gotocon.com Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter