Innovation in a CMMI 5 Company - The Story • Karsten Telling • GOTO 2013

This presentation was recorded at GOTO Aarhus 2013 http://gotocon.com Karsten Telling - Software Architect at Systematic and Source of Ideas ABSTRACT In the highly competitive market of toady's software development there is a need for constant change, or more precisely a constant need for newness. Newness obtained through creativity. As we like butter on our bread, creativity should also lead to products. Innovation is a combination of creativity and a final output. It is our experience that product discovery is not effective in the context of the agile manifesto; hence our focus on innovation methodologies. This allows for discovery of new products and concepts early in the product value chain. Is the combination of having creative methodologies for idea and product discovery combined with the agile development transforming the ideas into real user products an effective way of achieving innovation? This talk is a story about the failures and success in the effort of introducing a more innovative approach. We will take a look at the company wide innovation days, prototyping team, and customer driven innovation initiatives. TIMECODES 0:00 Introduction 0:26 The story 1:25 Creativity vs. Innovation 5:36 Contingent world and CMMI 7:34 1-Day 1 11:47 Ideation phase 13:56 The business model canvas 15:54 Approaches to innovation 18:00 Facilitation 20:04 1-Day 2 25:07 Product Value chain 26:47 Hierarchy of abstractions 28:16 Problem orientated innovation 31:41 Customer involvement 31:47 Takeaway's https://twitter.com/gotocon https://www.facebook.com/GOTOConference http://gotocon.com Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at https://gotopia.tech Sign up for updates and specials at https://gotopia.tech/newsletter